Iron is an essential building block for our bodies

Iron is an essential building block for our bodies, as it is allows oxygen to be transported via the haemoglobin present in red blood cells. Iron helps with the proper functioning of a healthy immune system, iron helps to reduce tiredness and fatigue, and support normal energy metabolism as well as cognitive function. Getting the right amount of iron can improve our mental and physical performance in day-to-day life, although meeting our daily requirement intake is not always easy.

Men require lower levels of iron than women, who need twice as much daily iron in order to replenish the iron lost as a result of blood loss during menstruation. While it  may not be as difficult for men to ingest good levels of iron from food as a result of a healthy, varied diet, this still may not be enough

There are two different types of iron found in food; heme and non-heme iron. Heme iron is an organic iron found in animal proteins, and while readily absorbed, most health authorities recommend a safe upper intake of just 500g of red meat per week. Non-heme iron – which is found in plants, nuts and legumes – is absorbed at a much lower rate than animal sources. So although a vegetarian diet is typically high in iron-rich foods, plant-based sources of iron are often poorly absorbed in the body.

Active Iron’s Kind and Strong formula – kind enough to take on an empty stomach but with strong absorption when you need it – was developed in response to the global need for a solution that is easy to absorb. By targeting the natural site of absorption (the small intestine rather than the stomach or lower intestine), Active Iron doubles the amount of iron absorbed compared to the gold standard Iron Sulfate, making more iron available to your body. Just one capsule of Active Iron – the recommended daily dose – is the equivalent of 17 cups of spinach. While an iron supplement like Active Iron is not a substitute for a balanced diet and healthy living, it may help you achieve your daily Iron needs maximise

Did you know that drinking tea and coffee after meals can further diminish your iron intake? Despite being seen as quick-fix energy providers, the tannin found in these beverages binds iron and prevents proper absorption. So while you may think your after-lunch espresso is helping you beat the 3 o’clock slump, what you’re actually doing is preventing the body naturally fight fatigue.

We’re currently offering our customers free B Complex+ for Men with every purchase of Active Iron. Specially designed to work alongside Active Iron, new Active B Complex+ for Men makes sure men get the support they need to live a healthy, full life. The high-dose formula and targeted delivery system supports the sychronised release of minerals and vitamins A, B, C, D, E and K, so when partnered with an iron supplement like Active Iron, it ensures optimum absorption