1 in 3

Women need twice as much daily iron as men and up to 1 in 3 women need more iron in their diets.*

* Sinclair LM, Hinton PS. Prevalence of iron deficiency with and without anemia in recreationally active men and women. J Am Diet Assoc. 2005;105(6):975-83.

up to


of women taking oral iron formulations experience adverse effects.

** Pereira D. et al. A rapid, simple questionnaire to assess gastrointestinal symptoms after oral ferrous sulphate supplementation. BMC Gastroenterology 2014, 14:103.


stop taking oral iron, putting them at high risk of health problems.***

*** Survey of n= 1138 women in UK and Ireland and Gereklioglu C, Asma S, Korur A, Erdogan F, Kut A. Medication adherence to oral iron therapy in patients with iron deficiency anemia. Pak J Med Sci. 2016;32(3):604-607

How it works?


About Iron deficiency Anaemia


You might have low iron levels because you:


Are not getting
enough iron in food.


Have heavy menstrual


Cannot absorb iron well in your body.

Iron deficiency Anaemia is a condition where iron levels in the body are low. Iron is used to produce haemoglobin which is part of your red blood cells. These cells help store and carry oxygen in the blood. If you have less iron in your body and fewer red blood cells than is normal, your organs and tissues won’t get as much oxygen as they should. This can lead to tiredness and fatigue, a weakened immune system and problems with cognition (memory, attention, thinking).

This problem may also occur if you have coeliac disease or if you have had part of your stomach or small intestine removed. You may not notice the symptoms of iron deficiency because it develops slowly and the symptoms may be mild. Iron deficiency during pregnancy might increase the risk of anaemia, a preterm delivery or a low birth weight baby. If you are very unwell or your symptoms are very severe and/or you have bleeding problems – contact your doctor for further advice.

How to treat iron deficiency

Eating foods rich in iron will help avoid iron deficiency.Taking iron supplements like Active Iron will also help when taken as part of a varied diet and healthy lifestyle. There are different forms of iron, but the World Health Organisation Essential Medicines and Health Products List recommends the use of ferrous sulfate. However, when taken as a supplement, only small amounts of standard ferrous sulfate iron are absorbed into the body. In order to improve absorption, iron supplements should be taken on an empty stomach. In many patients, iron supplements can also cause stomach discomfort, nausea, diarrhea, constipation and black stools. In order to reduce these side effects, iron supplements are often taken with food but this reduces iron absorption further.

Eating foods
rich in iron

Taking iron