Healthcare Professionals

How informed are people about iron deficiency? In the UK, 45% of people say they don’t know enough about iron deficiency. In fact, 40% say they don’t know what their own iron levels are.

As a Healthcare Professional, you will meet many patients with low iron symptoms. These might include tiredness, lethargy, cold hands and feet, feeling short of breath, pale skin, heart palpitations, brittle nails, swelling or soreness of the tongue, cracks in the mouth, frequent infections, restless syndrome, chest pain and a general feeling of weakness. You will also know that compliance with iron products is poor due to the potential side effects.

  • 1.

    Not getting
    enough iron in food.

  • 2.

    Have heavy
    menstrual bleeding.

  • 3.

    Cannot absorb iron
    well in your body.

Introducing Active Iron

  • 1 in 3

    Women need twice as much daily iron as men and up to 1 in 3 women need more iron in their diets.*

    Sinclair LM, Hinton PS. Prevalence of iron deficiency with and without anemia in recreationally active men and women. J Am Diet Assoc. 2005;105(6):975-83.

  • upto 80%

    of people taking iron products report side effects, especially stomach pain, heartburn, constipation

    Pereira D. et al. A rapid, simple questionnaire to assess gastrointestinal symptoms after oral ferrous sulphate supplementation. BMC Gastroenterology 2014, 14:103.

  • 30%

    stop taking oral iron, putting them at high risk of health problems

    Survey of n= 1138 women in UK and Ireland and Gereklioglu C, Asma S, Korur A, Erdogan F, Kut A. Medication adherence to oral iron therapy in patients with iron deficiency anemia. Pak J Med Sci. 2016;32(3):604-607

How it works ?

How Active iron is better

Active iron targets the right place for absorption, the DMT -1...
...protects the gut from inflammation and reactive oxygen species...
...and is well absorbed.
By targeting the "iron absorber" (DMT-1), most of the 14mg Iron in 215mg Active Iron daily dose absorbed.


Other iron products dissolve in the stomach or lower intestines...
...cause inflammation and reactive oxygen species in the gut...
...and are poorly absorbed.
200mg of dried ferrous sulfate contains 65mg iron and 135mg sulfate. 10% is typically absorbed (<7 mg).**** The rest may cause side effects in the gut***

Together with Scientists at Trinity College Dublin we have developed a groundbreaking new method of delivering iron which improves absorption and eliminates gastrointestinal side-effects. The new technology uses iron-whey protein microspheres to ensure iron is released in the small intestine (at the DMT-1, the body’s normal iron gateway), where it is most readily absorbed, instead of the stomach where it causes oxidative stress and triggers gastric side-effects.Clinical trials confirm the new Active Iron formulation doubles the amount of iron absorbed while being so gentle on the gastric system it can be taken on an empty stomach. Active Iron is tough on tiredness because its advanced formulation improves iron absorption. It is also kind on you because it helps to protect the gut from inflammation and damage. Unlike other formulations it is also gentle enough to be taken on an empty stomach.As Active Iron only uses denatured whey-protein and encapsulated ferrous sulphate - this means that it is suitable for vegetarians. Women can rest assure that they are achieving dietary targets and taking a form of iron that is well absorbed.