You and Iron
Active Iron tough on tirednezzz kind on you®
You and Iron
A recent survey of 1138 of British and Irish women found that nine out of 10 had experienced extreme tiredness1, which is suggestive of iron deficiency
Having normal iron levels is important in contributing to the reduction of tiredness and fatigue. In addition, maintaining normal iron levels is a major public health goal, particularly for women and young children.
However, oral iron formulations remain poorly absorbed despite many decades of food fortification and supplementation. This has resulted in widespread use of poorly tolerated, high dose oral iron formulations.
1: Censuswide research (as the reference point)
How do you know you are low in iron?
1 in 3
Women need twice as much daily iron as men and up to 1 in 3 women need more iron in their diets.*
* Sinclair LM, Hinton PS. Prevalence of iron deficiency with and without anemia in recreationally active men and women. J Am Diet Assoc. 2005;105(6):975-83.
of women taking oral iron formulations experience adverse effects.
** Pereira D. et al. A rapid, simple questionnaire to assess gastrointestinal symptoms after oral ferrous sulphate supplementation. BMC Gastroenterology 2014, 14:103.
Are you at risk of having low iron?
Iron intake can be a particular problem for women of childbearing age, who need twice as much daily iron, and are much more likely to have iron deficiency than men, despite having the same diet. A recent survey amongst 1138 women in the British Isles shows that 9 out of 10 have experienced extreme tiredness. Of these 3 in 10 have had to stop taking oral iron formulations because of side effects.
Most at Risk:
- Women and girls who are menstruating
- Vegetarians and vegans
- Female athletes
- People with inflammatory bowel conditions such as Crohn’s disease and ulcerative colitis and people who are obese.
- Frequent blood donors.
- The need for iron also increases in pregnancy.
What to do if you are low in iron?
Talking to your HCP is always your first call. Maintaining a diet rich in iron is also recommended and for those with iron deficiency taking an Iron Supplement may be needed to boost iron levels to a healthy level.
However, while supplementation provides a simple solution, to date it has come at a price many women are unwilling to pay. Oral iron supplements are often poorly absorbed and three-quarters of women taking them will experience unpleasant gastrointestinal side effects including abdominal pain, nausea, constipation or diarrhoea and heartburn
Present modes of iron supplementation and fortification are not without problems. Typical supplements are limited by poor absorption, resulting in widespread use of high dose formulations. These are poorly tolerated, contributing to side effects such as nausea, constipation, stomach pain and poor compliance. In fact, up to 80 per cent of women taking oral iron supplements experience unfavourable side-effects.
Research data has also shown that 40 per cent of women did not take their oral iron medication regularly, due to side-effects, placing them at high risk of health problems.
Introducing Active Iron...
Clinical trials confirm the new Active Iron formulation doubles the amount of iron absorbed while being so gentle on the gastric system it can be taken on an empty stomach.
Active Iron is tough on tiredness because its advanced formulation improves iron absorption. It is also kind on you because it helps to protect the gut from inflammation and damage. Unlike other formulations it is also gentle enough to be taken on an empty stomach.
As Active Iron only uses denatured whey-protein and encapsulated ferrous sulphate - this means that it is suitable for vegetarians. Women can rest assured that they are achieving dietary targets and taking a form of iron that is well absorbed.
Let the results speak for themselves
We are constantly talking to women about the impact of tiredness on their lives. We love hearing from women who have taken Active Iron, and the positive impact it has had on them.
Take Ann Marie for example, Ann Marie is 45 years old with 3 children. Until recently she was working full time and is now studying full time for exams. She describes herself as a hyper person who does everything at 110% but was always tired. The reason being that she has however suffered with anaemia for over 30 years with chronic tiredness. This has had a huge impact on her life and at a young age she had to give up competitive running, something she loved, as she didn’t have the energy for it. Throughout her life she has been prescribed iron by doctors but she has never and could never stomach it and the side effects had been awful. She has been taking Active Iron for 6 weeks now and cites it as ‘Life changing’- she has energy back for the first time in years.
She has taken up running again, she is sleeping better, eating well, has warmth back in her feet and hands for the first time in years. She simply feels fantastic. She feels ‘absolutely amazing’ and has energy in the tank that she hasn’t had in years. For someone who has in her own words ‘tried everything on the market’, she is delighted with this product and the fact that she can stomach it without getting diarrhoea and constipation is huge. She recommends it to everyone she meets and her eldest daughter and a close friend are now taking it on her advice.
In her own words ‘It has had a hugely physical impact on me, I didn't realise how depleted in iron I was, I can’t say enough good things about it. I have been able to take up running again! It’s absolutely amazing. It has been life changing. Within 24 hours I could feel my hands and feet warm up for the first time in my life’